I am a former finance operations professional turned UX designer.

I focus on creating effective and intentional designs, while leveraging my past experience in process improvement to fully understand problems and explore creative solutions.

No problem is too small

A 2 gram nail can stop a 10 ton truck.

Being thorough and thoughtful can save a user journey from derailing.

Core Values

Less is more

Strong execution of your unique mission means more than trying to do everything. 

Understand your competitive advantage, and deliver with excellence.

Progress, not perfection

A perfect solution rarely exists.

Be nimble, embrace change, iterate quickly, reassess constantly.